| What: | Why High-Quality Content Matters in K-12 Instruction |
| When: | Wednesday, 6 December 2023 | 1:00 – 2:00pm EST |
| Where: | Online (via Zoom) |
In today’s K-12 educational landscape, it is essential to deliver a standards-aligned curriculum. However, teachers are also looking for more personalized, culturally responsive, and timely content to better reflect the experiences of a diverse student population.
Join us for an engaging panel discussion with experienced educators, curriculum directors, and copyright experts exploring:
- the current state of literacy in K-12
- the value of using high-quality, authentic content in curriculum and lessons to deepen engagement with students and build literacy
- the challenges of using synthetic text, teacher-created material and freely available resources on the web
- copyright and licensing considerations for the use of copyrighted content in curriculum and instruction
About the Panelists
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Marjorie McKeown Marjorie McKeown has not only worked in education for over a decade as a teacher, principal, and school leader, she’s also served as president of Matterlab Enrollment, where she effectively built strategies to successfully work with over 100 schools and districts to achieve their enrollment goals. Marjorie has a deep understanding of the K-12 education landscape and understands the complexities behind teacher retention, training, and support. Marjorie took her expertise to MIT Sloan and graduated with her MBA and an even deeper passion for teacher support. |
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Ellen Brooks Ellen Brooks is a Michigan educator with classroom experience as a teacher in both lower and upper elementary classrooms. Now a School Improvement Coach for Monroe Public Schools she specializes in professional development within her district as well as through her work with the Teacher Quality department of the National Education Association (NEA). As first a digital learning expert and then as a webinar coordinator with the NEA she helped to create, schedule, and develop educator-led sessions across the country to support over 35,000 school educators live during the tumultuous time of remote and hybrid learning during the pandemic. She received her Bachelors in Liberal Arts in Education with a major in Literacy from Eastern Michigan University, and her masters in Reading from Michigan State University. |
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Kimberly Andersen Kimberly Andersen has taught in education for over 30 years at the elementary and college level. She earned her Educational Doctorate with a focus on Curriculum and Instruction. Kimberly has served in school district administration for about 10 years as a principal and is currently serving as a Director of Curriculum and Instruction at Twin Valley School District in PA. |
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Roy Kaufman Prior to CCC, Kaufman served as Legal Director, John Wiley and Sons, Inc. He is a member of the Bar of the State of New York, the Author’s Guild, and the editorial board of UKSG Insights. He is a Chef in the Scholarly Kitchen and has written and lectured extensively on the subjects of copyright, licensing, open access, artificial intelligence, metadata, text/data mining, new media, artists’ rights, and art law. |
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Christopher Kenneally Christopher Kenneally hosts CCC's Velocity of Content podcast series, the longest continuously running podcast covering the publishing industry. As Senior Director, Content Marketing, he is responsible for organizing and hosting programs that address the business needs of all stakeholders in publishing and research. |





