Thursday, September 27, 2018
1:00 p.m. EDT (10:00 a.m. PST, 12:00 p.m. CDT, 6:00 p.m. BST+1)
Content is a publisher's most valuable asset; it sits at the core of all business and it's what makes an organization unique. To maximize the lifetime value of content and meet the evolving needs of customers, publishers need to be able to quickly find, reuse and repackage content. But doing so requires a change in mindset from a traditional print-based workflow to a 'digital-first' workflow where content is produced free of format and can be easily repurposed, reused and distributed across all publishing channels.
Drawing on lessons from engagements with large and small content providers, speakers Renee Swank and Carl Robinson on Thursday, September 27 at 1:00 p.m. EDT will provide practical steps on how publishers can streamline publishing processes, develop new products faster to improve margins and increase revenue.
About the Speakers
Renee Swank is a Senior Director of Sales at Ixxus (US), a subsidiary of Copyright Clearance Center. She has 25-plus years' experience in publishing content and knowledge management, helping clients support new digital-first and content-enrichment processes.
Carl Robinson is Head of Consulting at Ixxus (UK). He has been in publishing since 1995 and has worked for Pearson Education, Macmillan Education and Oxford University Press. Carl's focus is upon helping clients look at business vision, goals and strategies around their content and tooling to enable flexibility and readiness to meet the ever-changing demands of the digital market.
About Copyright Clearance Center
Copyright Clearance Center (CCC) is a global leader in content management, licensing, discovery and delivery solutions. Through its relationships with those who use and create content, CCC drives market-based solutions that fuel research, power publishing and respect copyright. With its subsidiaries RightsDirect and Ixxus, CCC provides solutions for millions of people from the world’s largest companies and academic institutions.
About Ixxus
Ixxus is a leading global provider of information solutions that reinvent the way organizations derive value from data and content to drive growth. With roots in publishing, Ixxus delivers award-winning solutions that accelerate the digital transformation journey. The company’s unique expertise in storage, search, content modeling, editorial, and distribution is applicable to any customer focused on maximizing the value of data. Ixxus is a subsidiary of Copyright Clearance Center (CCC), a global leader in content management, licensing, discovery, and delivery solutions.