Corporate knowledge and information managers face more pressure than ever to communicate the strategic necessity of investing in the right content. When getting accurate usage metrics is difficult, how can information managers tie content purchases to their organization’s strategic business goals?
3 Approaches to Justify Your Content Spend explores:
- The data needed to demonstrate the organization’s content return on investment
- How to align that content investment with strategic business goals
- Who to identify as internal stakeholders
Download this exclusive whitepaper for steps to create a strong case for content investment.